Thursday, January 25, 2007

Messages in a Bottle

Ryan over at the CalWineries blog alerted me to Fantesca Vineyard's efforts to get consumers to submit wine quotes that they might want to use on the corks that seal their artisanally-produced wines in the Napa Valley. They call them "Fortune Corkies," incidentally. If you submit a quote that Fantesca uses, you get a hand-bottled magnum of their highly-regarded cabernet from the Spring Hill AVA in Napa. Previous "fortune corkies" have included quotes from Galileo, Ben Franklin, and even the most prolific author of all--Anonymous. Send your ideas to fortunecorkies@fantesca.com.

Thanks for the heads up, Ryan. And if you haven't checked out the great information that Ryan and Ben have drawn together at the CalWineries blog, make sure to give their site a look.

4 comments:

Ryan said...

This technically qualifies as a "wine under $20" right? Great post...

Dr. Debs said...

Well, we're "mostly" under $20 here! The wine is outside my normal drinking range but I've got stacks of good wine quotes to send them and if I get a magnum of great cab for the price of an email--then it's definitely a good wine!

M said...

Ryan provided further analysis on this topic on the WineSEO newsletter at Wine Marketer.
http://winemarketer.com/wineseo/wine-differentiation-in-marketing-blogs

Cheers!
Mark
http://www.winemarketer.com
http://www.classicwines.com

Dr. Debs said...

Welcome, Mark! Thanks for leaving the link and glad that we helped to create some buzz! It's a great concept, and of course it accompanies some great wine.