The results of a new study on women and wine are out.Guess what?
Women buy wine because they like the way it tastes and because it goes well with food. (photo by rolands.lakis)
For these and other shocking revelations, check out this week's post on Serious Grape, my weekly column on Serious Eats.
When will the wine business get it? Women aren't a niche market. We're buying 80% of the wine.
If that's a niche, what do we call the other 20% of the people buying wine? The majority?
2 comments:
I think people buy wine because they like the way it tastes and because it goes well with food. What chromosomes & genitalia they are equipped with matter not when buying wine!
That said, I have to hide wine from my wife, or she drinks it all before I can get a taste!
It is amazing that wineries and wine marketers still don't get it!
This is the lion's share of the wine consumer and they are completely misunderstood and often patronized by the wine industry.
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